Tierra Mágica
Travel and transfer agency that shows Chiapas from its most authentic side.
View projectBrand design
Your brand with a logo, colors and typography, and the rules to use it the same way every time. Your business looks like one business everywhere, and you know how to use your brand without improvising.
Message us on WhatsAppWho it's for
Businesses that are about to start and don't have a brand yet, or have one that looks different in every place: one logo on social media, another on the sign, another on the website.
Businesses that already have a brand but it no longer represents them, and want to renew it.
Maybe today your logo was made by an acquaintance or came from a template, and you don't have the files or the rules to use it properly.
What's included
- 01
Brand diagnosis
We learn what your business does, who it speaks to and how it wants to look.
- 02
Logo
3 initial proposals. We make adjustments to the one you choose in the revision rounds.
- 03
Typography
A main typeface and a secondary one, with their use defined.
- 04
Color palette
Main and secondary colors, with their codes for screen and print (HEX, RGB and CMYK).
- 05
Usage guide in PDF
How to use the logo, the typography and the color consistently.
- 06
Ready-to-use files
Your logo in SVG, PNG and PDF, in color, one-color and in a dark-background version.
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3 rounds of revisions
Included. Additional rounds are quoted separately.
The brand is yours
Once the payment is covered, the rights over the name, the logo and the guide pass to you in full. The authorship and the intellectual property of our work remain DEDU's.
How we work
-
Design
The first conversation is free: we learn what your business does and how it wants to look. From that comes the diagnosis, which defines what your brand needs and, if you already have one, what is kept and what changes.
-
Build
We make 3 logo proposals with their colors and typography, and refine the one you choose with you in the revision rounds. Then we put together the guide and the files.
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Sustain
We hand over the brand organized and ready to use, explain how to use it and, after delivery, we check in on how it's going. If you need more support, extended support plans are available.
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Frequently asked questions
Before you start
How long does it take?
Between 10 and 15 business days, depending on scope, counted from when we kick off the project.
How much does a project cost?
The first conversation is free. After that we give you the cost in writing. If the budget falls short, we adjust the scope to what fits.
I already have a brand, can you redo it?
Yes. We start from what you have and, in the diagnosis, we define what is worth keeping and what to renew.
What's included and what's not
What is a usage guide?
It's a short document that says how to use your brand: where the logo goes, which colors and typeface to use, and what not to do. It makes sure anyone who works with you, you or someone else, uses it the same way.
Do you create the name of my business?
Yes, as an additional service. We give you 3 name proposals with their rationale and you choose one. We quote it in writing, depending on your case.
Does it include signage, packaging, uniforms or social media?
It does not include applications of the brand such as signage, packaging, uniforms or social media. We don't produce uniforms, promotional items or campaigns; if you need them, we recommend who to hire.
Who owns the brand?
You do. Once the payment is covered, the rights over the name, the logo and the guide pass to you in full. The authorship and the intellectual property of our work remain DEDU's.
Can you show my project in your portfolio?
Yes. All our projects can be used in our portfolio, except those under a confidentiality agreement or that you decline for a legal reason.
After delivery
What is follow-up?
After delivery, we reach out from time to time to ask how it's going and see if you need anything else. You don't have to ask for it. If you need constant help or changes, extended support plans are available.
Do you have extended support plans?
Yes, for any of our services. You can purchase an extended support plan so we keep supporting you. We explain it and give you the cost in writing, according to the scope of your project.
Consulting and implementation
We understand how your business works and help you adopt tools and processes: we train and support your team.
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